8 Best Lusha Alternatives for Direct Dials and EU Phones in 2026

Cognism pricing. Custom only, billed annually, by quote. Third-party estimates put it at a ~$15K-25K/year platform fee plus ~$1,500-2,500 per seat/year; a typical 5-user Standard (Grow) deal runs around $22,500/year and Pro (Elevate) $37,500+ (estimates, not published list prices — verify against your own quote). There's no published per-credit or per-phone rate, so the real cost per phone depends entirely on your negotiated data allowance.

Because Cognism sells a seat-and-package deal rather than a per-result meter, there's no clean $/valid-phone to publish; it hinges on how many numbers your contract actually allows and how many connect. Its Diamond mobiles are phone-verified, which lifts the connect rate above a raw reveal tool, but it's still a database, so some rows age. On a mid-market Grow deal at ~$22,500/year for a small team, the effective cost per usable mobile is comfortably above Enrow's $0.35 Pro benchmark once you divide the annual fee by realistic monthly volume (verify against your allowance).

vs Enrow: Cognism wins raw EMEA database depth and human-verified mobiles at enterprise scale. Enrow finds each number in real time and bills only on a valid result, with no annual commitment, no seat fees, a $17 floor, and one-click full-contact CRM export Cognism doesn't match. For most teams that don't need a giant browsable database, Enrow is far cheaper per valid phone.

Lusha pricing. USD. Free $0 (40 credits/mo). Starter $49.90/mo, or $37.45/mo billed annually (400 credits/mo). Professional $69.90/mo, or $52.45/mo annual (600 credits/mo). Premium $399.90/mo, or $299.95/mo annual (3,400 credits/mo). Scale is custom, by quote. One credit reveals an email; a phone (direct dial/mobile) reveal costs 10 credits.

Now the real cost, and this is where Lusha's headline credits mislead. An email is 1 credit, so Starter's 400 credits is $49.90/400 = about $0.12 per email reveal. But a phone is 10 credits, so those same 400 credits buy just 40 phones at about $1.25 per revealed phone. And because Lusha bills to reveal a stored row whether it stays valid or not, a chunk you pay for are stale or wrong — worse across Europe. Apply a rough 50-70% deliverable rate (verify, and lower for continental EU) and the real number lands around $1.80-2.50 per valid phone, several times Enrow's $0.35 Pro benchmark. Professional's 600 credits work out to 60 phones at ~$1.17 sticker, and the same discount for dead rows applies.

vs Enrow: on real cost per valid phone Enrow's $0.35 Pro benchmark sits well under Lusha's ~$1.80-2.50 once you strip the reveals that bounce, because Enrow bills only on a valid number and Lusha charges to reveal a stored row regardless. Enrow also finds each number fresh in real time (no stale DB), holds documented EU direct-dial coverage where Lusha weakens, and exports the full contact to your CRM in one click. Lusha ships a browsable database Enrow doesn't; that's the trade.

Kaspr pricing. USD (Kaspr's own native USD, no conversion). Free plan includes 15 B2B email credits, 5 phone credits and 5 direct-email credits a month (invite three colleagues via gold invitations and B2B emails go "unlimited" — the same fair-use ceiling below still applies). Paid plans start at $65/month for the Starter tier ($49/mo billed annually), which carries about 100 phone credits/month on monthly billing; its "unlimited" B2B emails are in fact fair-use capped at 10,000 per account per month (kaspr.io/terms). Plans scale by credits and seats up to a custom Enterprise tier, and it's priced per seat, so there's no honest per-valid-email figure to fabricate. A phone reveal costs 1 credit.

Kaspr charges to reveal a stored row whether or not it connects. At the $65/mo Starter with about 100 phone credits, that's roughly $0.65 per revealed phone on the sticker (verify allowance). Some of those stored numbers are stale. Assume a rough 50-70% actually deliver (verify) and the real cost lands near $0.93-1.30 per valid phone. Per phone it's in Lusha's range, and you're carrying the same stale-row risk.

vs Enrow: Kaspr is the smaller-entry Lusha-style extension for SMB, but underneath it's the same stored database, billed the moment you reveal rather than when a number proves good. Enrow flips that: live-verified EU dials with the legal paperwork behind them, and you're charged only on the ones that are valid, then the whole verified contact drops into your CRM in a click. Occasional sticker-price reveals? Kaspr. EU phones you can trust and only pay for when they land? Enrow.

RocketReach pricing. USD, per user. Essentials (email only) $69/mo, or $33/mo billed annually ($399/yr). Pro (phones included) $119/mo, or $75/mo annual ($899/yr). Ultimate $209/mo, or $142/mo annual ($1,699/yr, full API). On monthly billing you get a fixed pool of lookups (Essentials 100/mo, Pro 250/mo, Ultimate 1,000/mo); on annual billing lookups go unlimited under fair use but exports are capped per year (Pro 3,600 exports/yr). Free tier: 5 lookups/month. Each lookup burns one credit whether it returns an email, a phone or nothing at all — you're billed for the attempt, not the phone found, which is the detail the sticker quietly hides.

Here's where the sticker misleads, and it's a double penalty. RocketReach bills per lookup attempt, not per phone found, so on monthly Pro that $119 buys 250 tries — $0.48 a try — but a try only surfaces a phone some of the time. RocketReach sits in no public find-rate benchmark, so I'll assume a ~30% phone hit rate and say so plainly: run all 250 lookups chasing mobiles and you surface roughly 75 numbers, which is about $1.59 per phone found, not $0.48. That's penalty one — you pay for every attempt and most come back empty. Penalty two: the monthly pool doesn't roll over, so ~22% of what you buy across a year evaporates unused (÷0.78), dragging it to about $2 per usable phone — and that's before you strip the stored, US-leaning rows that don't ring. You pay a lot, for not many numbers, and a share of the few you get are dead. Annual eases it because lookups go unlimited (so extra attempts stop costing money) against a 3,600-exports/year cap — about 300 phones a month, roughly $0.25 per exported phone, landing near $0.36-0.50 per valid phone after the connect haircut. Compare like for like: Enrow on annual Pro runs about $0.31 per valid phone, under RocketReach's annual and a fraction of its monthly, and Enrow never bills you for the attempts that find nothing or the numbers that bounce.

vs Enrow: RocketReach wins raw reach and a smaller email-only entry. On the number that decides a phone budget it doesn't: Enrow's ~$0.31 annual-Pro rate undercuts RocketReach's $0.36-0.50 annual and sits far under its ~$2 monthly, because Enrow bills only on a valid phone while RocketReach charges for every lookup attempt — most of which return no phone — then hands you stored rows that may not ring. Every Enrow dial is verified live and EU-documented rather than a stored US row with no compliance story, there's no per-seat lock-in, and the Chrome extension drops the whole verified contact into your CRM in one click.

SignalHire pricing. USD. Free: 5 credits at signup, 10 free credits a month with the extension. Entry paid plans run $69/mo monthly ($57/mo billed annually): an email plan (1,000 credits/mo), a phone plan (about 435 credits/mo), or a combined Emails & Phones plan at $139/mo ($110/mo annual, 900 combined credits/mo). Annual-only "Unlimited" tiers exist with a 2,000-credit/mo fair-use cap. Higher tiers scale credits and add seats up to a custom enterprise plan. API/Bulk is priced per credit, roughly $0.04-0.10 (verify). One credit reveals a contact, and a credit deducts only if at least one email or phone comes back.

On the phone plan, $69/mo for about 435 phone credits works out to roughly $0.16 per revealed phone on the sticker (verify current allowance). But that sticker is doing a lot of hiding. These are stored rows, so a chunk won't connect. And the numbers come from a personal-data source, which for European B2B dialing isn't a compliance grey area so much as a wall: a large share of what you reveal you can't legally use to call a buyer. Price only the revealed phones you can actually dial and the real B2B cost climbs well past the $0.16 headline, on data with no GDPR direct-dial basis at all. Set that against Enrow on annual Pro at about $0.31 per valid phone, every one compliant, verified live, and yours to call, and the recruiter-tool sticker stops looking affordable. The API/Bulk per-credit rates help at scale, but the freshness and compliance caveats don't move.

vs Enrow: SignalHire's edge is personal contacts for recruiting; that's a different job, and a fair one. For compliant B2B direct dials it's the wrong shape: Enrow verifies each number live, holds the EU documentation, bills only on valid, and one-clicks the full verified contact into your CRM — none of which a recruiter-flavored reveal on personal data can match.

Wiza pricing. USD, per user. Email-only plans start around $83/user/mo (annual, unlimited under fair use); phone numbers require the next tier at about $166/user/mo (verify current credit allowances live). Free tier gives 20 email credits and 5 phone credits. Credits deduct on export/reveal against stored data, and phone overage runs about $0.35 each.

Because phones only start at ~$166/user/mo, the clearest anchor is the overage rate: about $0.35 per revealed phone. That's a reveal against stored data. Knock off the ones that won't connect, roughly half to two-thirds surviving (verify), and the real cost lands near $0.50-0.70 per valid phone (verify), stacked on top of the per-user email tier you're already paying. Multiply that seat by a team and you're buying a phone premium before a single number even connects.

vs Enrow: Wiza is the Sales Nav bulk-export specialist; Enrow is the verification-and-phone engine that runs after it. No per-seat premium on the phones, no stored rows: each number is fetched and checked live, EU-documented, and billed only when it comes back valid, then exported as a full verified contact in one click. So use Wiza to build the list, and let Enrow verify and phone-enrich it.

Apollo pricing. USD, per seat, one unified credit pool. Free $0 (75 credits/seat/mo = 900/year). Basic $65/seat/mo, or $49/seat/mo billed annually (2,500 credits/mo, 30,000/year on annual). Professional $99/seat/mo, or $79 annual (4,000 credits/mo). Organization $149/seat/mo card price, $119 annual (6,000 credits/mo, minimum 3 seats). Enterprise custom. A phone reveal costs 8 credits; add-on credits run about $0.025 down to $0.015 each in volume. Plan credits expire at the end of the billing cycle, no rollover.

Apollo's emails run 1 credit each from the shared pool, but the credits expire at the end of each cycle — no rollover, so unused ones are simply lost. Model that honestly (lists finish, reps go quiet, roughly 78% of what you pay for actually gets used) and a nominal $0.026/credit ($65 ÷ 2,500) becomes about $0.033 per valid email — roughly 2x Enrow Start and 3.8x Pro — before a phone enters the picture. And it's per seat: a 5-rep team pays $325/mo for five separate pools that each expire. The number that really bites is phones, at 8 credits a reveal. Basic's 2,500 credits a month per seat is about 312 phones if you spend the whole pool on mobiles, so about $0.21 per revealed phone on the sticker (nearer $0.16 on annual Basic), or about $0.20 a phone buying add-on credits — and the same no-rollover waste means even that understates. That sticker only flatters Apollo while you're dialing the US. It's stored-database data, US-leaning, with no EU direct-dial documentation, and the shared pool drains fast once an active dialer leans on 8-credit phones. On a continental-Europe list, where a large share of those stored mobiles are stale, wrong or unusable, the real cost per valid EU phone climbs well past the sticker — above Enrow's $0.35 Pro benchmark per valid phone, not under it — because Enrow charges you nothing for the dead ones Apollo bills you to reveal, and nothing for the credits you never spend.

vs Enrow: Apollo is the all-in-one; Enrow is the phone-and-data layer. Apollo raw phone ratio is a stored US-leaning row with no EU documentation, drawn from a shared pool a heavy dialer drains mid-cycle, so on a European list its real cost per valid phone runs above Enrow's once you strip the ones that don't connect. Enrow's real-time data is verified live, EU-documented, and charged only on a valid result with no per-seat fees. Different jobs, so run both if you want the suite and the clean numbers.

LeadMagic pricing. USD: Basic $49/mo (2,000 credits; $490/yr). Essential $99/mo (5,000; rollover starts here). Growth $249/mo (20,000). Professional $499/mo (50,000). Ultimate $849/mo (100,000). Enterprise custom. Email Finder 1 credit, Mobile Finder 5, Email Validation 0.25. Credits deduct only on a successful result.

Pay-per-valid means the sticker is close to the real cost — for a US mobile, and with one caveat even before geography. The entry Basic plan has no rollover, so credits you don't spend each month are gone; budget the honest ~78% utilization and the effective cost runs about 28% over the raw figure (rollover only starts on Essential and up). Phones are 5 credits each, so Basic's 2,000 credits buy 400 mobiles at roughly $0.12 on a raw-credit basis on paper. But that headline hides the catch. LeadMagic publishes no EU/GDPR phone coverage (verify), so on a European list you can't know which of those sticker-price mobiles are legally sourced or even connect, and a dead or unusable EU number at $0.12 bought you nothing at all. Once you count only the EU dials you can actually and legally place, the real cost per usable EU phone isn't the $0.12 sticker — it's a multiple of it. Enrow's phones are documented EU direct dials, verified live, priced from about $0.35 down to $0.31 on annual Pro, every one yours to call. On the number that decides an EU phone budget, that's the real like-for-like, and Enrow comes out ahead.

vs Enrow: both are pay-per-valid and both ship real APIs and MCP servers. LeadMagic phone ratio is a different credit unit, and it's an undocumented-EU number; Enrow's are documented EU direct dials verified in real time, and Enrow adds a rep-friendly UI and one-click full-contact CRM export LeadMagic's endpoints don't. A pure code pipeline is LeadMagic's job; verified EU phones a whole team can use is Enrow's.