8 Best Cognism Alternatives for Direct Dials in 2026

Lusha pricing. USD, billed annually (verify counts live): Free (~40 credits/mo). Starter about $37.45/mo (~400 credits/mo). Pro about $52.45/mo (~600 credits/mo). Premium about $299.95/mo (~3,400 credits/mo). Scale is custom. Credits are 1 per email, 10 per phone.

At 10 credits a phone, Pro's ~600 monthly credits buy about 60 phones at $52.45, so roughly $0.87 per revealed mobile on the sticker (a computed figure from published credit rates, verify). But that's a reveal off a stored database, not a verified valid dial. Figure 50–70% of those stored numbers still connect (verify), and the real cost per valid phone climbs nearer $1.25–1.75. Emails are sticker-price by comparison, but you're here for phones.

vs Enrow: on real cost per valid phone Enrow's $0.35 on Pro undercuts Lusha's ~$1.25–1.75, because Enrow bills only on a valid number and doesn't tax phones at 10x an email. Enrow's EU dials are freshly sourced with legal documentation; Lusha's are stored rows that reviewers report as softer in Europe. Lusha's extension is quick, but it stops at the reveal — it won't file a complete verified record into HubSpot the way Enrow's does.

Kaspr pricing. Per user (Kaspr publishes native USD prices, so no EUR conversion applies): Free (5 phone credits/mo). Starter $49/user/mo billed annually ($65 billed monthly), 100 phone credits/mo. Business $79/user/mo annually ($99 monthly), 200 phone credits/mo. Organization is custom. Phone reveals are the metered resource.

Now the word Kaspr puts on every plan: "unlimited" B2B emails. It isn't unlimited. The fair-use ceiling is 10,000 emails per account per month (kaspr.io/terms), and read that noun carefully — per account, not per seat. Add a fourth rep and the email ceiling doesn't move an inch; you've just bought a fourth licence to share the same 10,000. Because Kaspr sells seats rather than credits, there's no honest per-email price to quote here, so I won't invent one.

Phones are the metered resource, so they can be priced. Starter's 100 phone credits at $49 is about $0.49 per revealed mobile on the sticker. But it's a stored reveal. Allow for the 50–70% of stored numbers that actually connect (verify) and a valid EU dial runs nearer $0.70–1.00 — and that ration is per user, so three reps means three subscriptions.

vs Enrow: Kaspr's sticker is per reveal off a stored database — dead numbers charged in — so its real cost per valid EU dial ($0.70–1.00) sits above Enrow's $0.35 Pro benchmark, where 40 credits leave your balance only on a number found live and confirmed. On top of that, Kaspr's ration is per user, so three reps means three subscriptions, while Enrow has no per-seat fees at all. Both take EU compliance seriously. The difference is what lands in your CRM: Kaspr gives you a reveal to copy out, Enrow's extension delivers the finished verified record in one click.

RocketReach pricing. USD, monthly plans roughly $69 to $209 depending on tier and lookup volume (annual is cheaper); the entry tier (Essentials, $69/mo) is email-only, so phone lookups need the mid tier or above (Pro $119/mo, Ultimate $209/mo). One credit buys a lookup (email, phone, or both on a full profile) — the search itself, whatever it returns — and extra credits run about $0.30–0.45 each (verify). Monthly lookup caps run 100 / 250 / 1,000 by tier, and they reset. What you don't spend, you don't keep.

So the sticker is a per-search price, not a per-result price, and three separate things sit between it and a phone you can dial.

First, the find rate. RocketReach publishes none, so I'll use the assumption I apply to every pay-per-search tool with nothing to show, and label it as exactly that: assume about 30% of searches come back with anything. Not a measurement. An assumption, stated out loud, and one that flatters RocketReach on EU mobiles rather than the reverse. Second, the connect rate: what does come back is a stored row, so allow the 50–70% that still ring (verify) — narrower in Europe. Third, expiry. Caps reset monthly, and nobody drains a cap every month. Fifteen percent goes unused in a normal month and roughly one month a year goes dark entirely, which means you consume about 78% of what you bought.

Multiply it through. Pro is $119 for 250 lookups = $0.48 per attempted search. Divide by the 0.30 find rate and a lookup that actually returns a number costs $1.59. Divide again by the 50–70% that connect, then by the 0.78 you really use, and a valid dial lands at roughly $2.90 to $4.10. Ultimate is the friendliest reading available — $209 for 1,000 lookups, $0.21 an attempt — and it still resolves to about $1.30 to $1.80 per valid dial. Set both against Enrow's $0.35. Ultimate's best case is nearly four times the money; Pro runs eight to twelve times it, for the same phone in your dialer. Even the email-only entry tier, 100 lookups for $69, is $0.69 an attempt: 40x Enrow Start's $0.017 per valid email, and that's before the find-rate penalty touches it.

vs Enrow: RocketReach wins on raw reach and simplicity; Enrow wins on the thing you're dialing for. Enrow verifies each number live and bills 40 credits only on a valid one — about $0.35 on Pro, a miss costs zero, a quiet month rolls over. RocketReach charges you for asking, hands back a stored row perhaps three times in ten, and part of that row is dead. A valid RocketReach dial costs $1.30–4.10 depending on tier, which is more than Enrow, not less. Enrow also brings EU-cleared dials and the CRM handoff RocketReach doesn't attempt.

SignalHire pricing. USD, three separate credit pools: Emails $69/mo (1,000 email credits/mo), Phones $69/mo (435 phone credits/mo), and Emails & Phones combined $139/mo (900 combined credits/mo); annual billing drops those to about $57/$57/$110 a month. One credit reveals a contact (email and/or phone). Free plan gives 5 credits at signup, plus 10 free credits every month if you install the browser extension.

On the Phones plan, $69 for 435 phone credits works out to about $0.16 a credit, so a phone reveal costs roughly $0.16 on the sticker — but that sticker buys a stored reveal, not a valid dial. A credit is spent whenever the database returns a number, and on a US-first stored set the EU mobiles this page is about are the weak spot: reviewers put SignalHire's phone accuracy at ordinary, and stored mobiles age between refreshes. Haircut the sticker for the share that no longer connects — and on EU numbers that share is large — and the real cost per valid mobile climbs to a multiple of $0.16, into and past Enrow's territory. The stored-data connect problem doesn't go away; the headline sticker just hides it.

vs Enrow: the unified credit is a genuine convenience, and SignalHire's per-reveal sticker looks attractive precisely because it's charged on the reveal, not the result. Enrow charges 40 credits only on a valid number found live — about $0.35 on Pro — and every one of those rings, whereas a stored SignalHire reveal that never connects still bills. Once you price the dead EU reveals in, SignalHire is not the cheaper way to a valid dial. Add the EU-cleared dials and the one-click record-to-CRM push, and it has no answer to either.

Apollo pricing. USD, per seat. Free $0 (limited, ~5 mobile). Basic is $65/seat/mo billed monthly ($49/seat/mo if you commit annually) and carries 2,500 unified credits per seat per month; the higher tiers scale the same pool. Credits are unified: an email costs 1, a mobile costs 8. Unused credits do not roll over — the pool resets, the remainder is gone.

Start where Apollo starts you: $65 ÷ 2,500 = $0.026 a credit. Then price the thing nobody puts in the spreadsheet. Nobody drains a pool. Reps sit between campaigns, lists finish early, and about one month a year disappears into the holidays. Allow 15% unspent in a normal month plus that one dead month and you consume roughly 78% of the credits you bought. Divide by 0.78 and the honest figure is $0.033 per valid email — about 2x Enrow Start's $0.017 and 3.8x Pro's $0.0087. It's per seat, too, so a five-rep team hands over $325 a month whether or not anyone touches the pool. The waste is not a rounding error. It's a quarter of the bill.

Phones now, and be careful with the arithmetic here, because a raw number will flatter Apollo. Eight credits per mobile means $0.21 at sticker, $0.27 once the expiry waste is priced in. That looks close to Enrow. It isn't. Those are stored, US-leaning rows, and Apollo ships no GDPR EU direct-dial product whatsoever. Apply the 50–70% connect haircut every stored set on this page gets (verify) and a valid Apollo mobile costs $0.38–0.53 — on American numbers, on the friendly reading. On the EU direct dials this page exists to talk about, the valid share is thinner and the figure keeps climbing. Enrow's Pro benchmark is $0.35 per valid phone, EU included, and a miss costs zero.

vs Enrow: Apollo is the all-in-one; Enrow is the phone layer. Per valid email Apollo's real cost is $0.033 against Enrow Start's $0.017 and Pro's $0.0087, and per valid mobile it starts at $0.38–0.53 on US data before Europe makes it worse — where Enrow's $0.35 already includes the EU dials. Apollo's credits expire; Enrow's roll over on Pro and Scale. Apollo bills per seat; Enrow doesn't bill for seats at all. Different jobs. Run both if you want the suite and the clean dials.

ContactOut pricing (caps sit in the Terms, not the pricing page, so verify). USD: Free (about 5 emails/5 phones/day). Email $49/mo ($39/mo billed annually, "unlimited" emails with a ~2,000/mo fair-use cap, no phone credits). Email+Phone $99/mo ($79/mo annually, "unlimited" emails + phones fair-use-capped at ~2,000 emails + ~1,000 phones/month). Team/API is custom. (A 50%-off Regional book that excludes US/UK data runs $25/$49.)

ContactOut isn't a per-credit tool — it's a flat per-seat plan with an "unlimited" label sitting on top of a fair-use ceiling, so there's no clean per-valid-phone number to quote, and dividing $99 by a cap you can only hit in theory produces a figure that means nothing in practice. Few teams run at a ~1,000-phone ceiling they can't even see on the pricing page. What matters is the model: you pay a fixed monthly seat, the phone reveals inside it come off a stored database against a hidden cap, the misses bill nothing extra but they still eat your ceiling, and the month ends when the cap does — no overflow, no rollover.

vs Enrow: the two price on different models, so compare them as such. ContactOut is a flat per-seat subscription whose phones are stored reveals metered against an invisible fair-use cap; a low apparent per-phone number only appears if you max that cap, and the EU mobiles this page is about are exactly the ones a US-first stored set gets wrong. Enrow charges per credit, 40 of them only on a valid number found live — $0.35 on Pro, no cap to game and no dead reveals eating your allowance — with EU-cleared dials and the finished record pushed into your CRM in a click, which ContactOut doesn't match.

Wiza pricing. USD, per user (verify counts live): Free (20 emails, 5 phones/mo). Starter $49/mo (100 valid emails + 100 phones/mo). Email $99/mo (500 valid emails/mo, phones $0.35 overage; billed annually at $83/mo it becomes unlimited email reveals under fair use). Email+Phone $199/mo (500 valid emails + 500 phones/mo; annual $166/mo is unlimited both under fair use). Team is custom. Overage beyond your plan: $0.15 per valid email, $0.35 per contact with a phone.

Wiza's overage rate is clearly labeled — $0.35 per contact with a phone — but place it before you compare it: it's an add-on charged on top of a plan you're already paying ($49–199/mo), for a stored number that may not ring, connected or not. Fold the plan fee in. Starter's 100 bundled phones at $49 already cost $0.49 a reveal; allow for the 50–70% of stored numbers that connect (verify) and a valid Wiza mobile runs $0.70–1.00 all-in before a single overage. Credits that expire monthly make a slow month pure loss.

vs Enrow: Wiza charges for the reveal whether the number connects or not, and its overage rate only exists on top of a subscription; Enrow charges 40 credits on a valid number and nothing on a miss — $0.35 on Pro, cheaper as volume grows. Enrow's EU dials are legally documented; Wiza's aren't. And where Wiza hands you a CSV, Enrow's extension files the finished contact straight into the CRM.