Footer

What is it?

What is it?

A "Footer" in email marketing refers to the section at the bottom of an email message that typically contains essential information, disclaimers, legal notices, unsubscribe links, and contact details. The footer is a standardized section that provides recipients with essential information and options for managing their email preferences and contacting the sender.

Key points to remember

Key points to remember

  • Content Elements: Common elements found in email footers include sender identification (company name, logo), physical mailing address, contact information (phone number, email address), unsubscribe link or preference center, social media icons, legal disclaimers, copyright notices, and links to privacy policies or terms of service.

  • Compliance Requirements: Email footers are required to comply with regulatory requirements such as CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) and GDPR (General Data Protection Regulation), which mandate the inclusion of unsubscribe options, valid contact information, and transparent disclosure of sender identity.


  • Branding and Consistency: The footer is an extension of the brand identity and should maintain consistency with the email design, typography, color scheme, and branding elements to reinforce brand recognition and professionalism.


  • Accessibility: Email footers should be designed with accessibility in mind, ensuring that links are easily clickable, text is legible, and screen reader users can navigate and access important information contained within the footer section.


  • Dynamic Content: Some email footers may include dynamic content elements such as personalized recommendations, latest blog posts, upcoming events, or social media feeds to engage recipients and drive additional interactions beyond the primary email content.

Example of Use

Example of Use

  1. Unsubscribe Option: An email footer contains a prominent unsubscribe link that allows recipients to opt out of future email communications from the sender, ensuring compliance with anti-spam regulations and respecting recipient preferences.


  2. Contact Information: A company's email footer includes its physical mailing address, phone number, and customer support email address, providing recipients multiple channels for contacting the sender and addressing inquiries or concerns.

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