Delivrable

What is it?

What is it?

In email marketing, a message is considered "Deliverable" if it successfully reaches the recipient's inbox without being bounced back or filtered as spam. The term describes emails that have completed the delivery process and are available for the recipient to view and engage with.

Key points to remember

Key points to remember

  • Successful Delivery: A deliverable email has passed through the various filters and spam checks implemented by ISPs and email clients and has been accepted for delivery to the recipient's inbox.

  • Distinct from Delivery: While "delivery" refers to the successful transmission of an email to the recipient's mail server, "deliverability" pertains to the email's ultimate destination—the recipient's inbox.


  • Importance: Achieving high deliverability rates ensures that marketing messages are seen by the intended audience, maximizing the opportunities for engagement and conversions.


  • Monitoring and Tracking: Marketers track deliverability rates and analyze deliverable email metrics to assess campaign performance, identify deliverability issues, and optimize future campaigns for better results.


  • Impact on Engagement: Deliverable Emails have the potential to generate opens, clicks, and conversions, contributing to the overall success of the email marketing strategy.

Example of Use

Example of Use

  1. Email Campaign Analysis: A marketer reviews the deliverable email rate as part of their post-campaign analysis to evaluate the campaign's effectiveness in reaching the target audience and driving engagement.


  2. List Cleaning: As part of list hygiene practices, a marketer regularly removes inactive or invalid email addresses from their subscriber list to improve deliverability and ensure that emails are deliverable to engaged recipients.

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