Delivrability Rate

What is it?

What is it?

The "Deliverability Rate" is a metric used in email marketing to measure the percentage of sent emails that successfully reach the recipients' inboxes. It represents an email campaign's effectiveness in reaching the intended audience and is an essential indicator of campaign performance and success.

Key points to remember

Key points to remember

  • Calculation: The deliverability rate is calculated by dividing the number of emails delivered to the inbox by the total number of emails sent, then multiplying by 100 to express it as a percentage.

  • Importance: A high deliverability rate indicates that most emails sent reach the intended recipients, maximizing the potential for engagement and conversions.


  • Factors Affecting Deliverability Rate: The deliverability rate can be influenced by sender reputation, email content, list quality, authentication practices, and ISP filtering algorithms.


  • Monitoring and Optimization: Marketers monitor the deliverability rate closely and implement strategies to optimize it, such as improving sender reputation, maintaining list hygiene, and crafting engaging email content.


  • Benchmarking: Comparing deliverability rates across different email campaigns or against industry averages provides valuable insights into campaign performance and areas for improvement.

Example of Use

Example of Use

  1. Campaign Analysis: After sending out an email campaign, a marketer analyzes the deliverability rate to assess the campaign's effectiveness in reaching the target audience and identifies any issues that may have affected deliverability.


  2. A/B Testing: A marketer conducts A/B tests on subject lines and email content to determine which variations result in higher deliverability rates and optimize future campaigns accordingly.

Find and verify emails for free