Can-Spam Act

What is it?

What is it?

The "CAN-SPAM Act" is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. It covers all commercial messages, which the law defines as "any electronic mail message, the primary purpose of which is the commercial advertisement or promotion of a commercial product or service."

Key points to remember

Key points to remember

  • Consent Not Required, But Transparency Is: Unlike some other regulations, CAN-SPAM does not require prior consent to send commercial emails but requires transparency about who is sending the email and why.

  • Opt-Out Compliance: Every email must offer a straightforward way for recipients to opt out of receiving future emails, and such requests must be honored promptly.


  • Accurate Header Information: The law requires that the "From," "To," and "Reply-To" fields accurately represent the person or business sending the email.


  • Subject Line Accuracy: The subject line cannot be deceptive and must accurately reflect the content of the message.


  • Penalties for Violations: Violations of the CAN-SPAM Act can result in significant fines from the Federal Trade Commission (FTC).

Example of Use

Example of Use

  1. Compliance in Email Campaigns: An online retailer includes a straightforward and easy-to-use unsubscribe link in all their marketing emails, adhering to CAN-SPAM's opt-out requirement.


  2. Truthful Subject Lines: A software company ensures that the subject lines of their promotional emails accurately reflect the content, following CAN-SPAM guidelines to avoid misleading recipients.

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