Bounce
A "Bounce" in email marketing refers to an email returned to the sender because it could not be delivered to the recipient's address. Bounces are classified as either "hard" or "soft." A hard bounce indicates a permanent delivery issue, such as a non-existent email address. In contrast, a soft bounce is temporary, possibly due to a full inbox or a server issue.
Indicates Deliverability Issues: Bounces are a key indicator of problems with email lists or delivery practices.
Manage Your Email List: Regularly cleaning your email list of hard bounces can improve deliverability and sender reputation.
Differentiate Between Types: Understanding the difference between hard and soft bounces is crucial for effective email list management.
Monitor Bounce Rates: High bounce rates can affect your sender's reputation and email deliverability.
Automated Handling: Many email marketing platforms automatically manage bounces, removing or flagging problematic addresses.
Email Campaign Analysis: After an email campaign, a marketer reviews the bounce report to identify and remove hard bounces from their email list.
Server Configuration: An IT department adjusts its mail server settings to retry sending emails that have soft bounced due to temporary issues.
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