Above the Fold

What is it?

What is it?

The term "Above the Fold" originates from the newspaper industry, referring to the content visible on the upper half of the front page when the paper is folded. In digital design, it translates to the portion of a webpage visible without scrolling. This area is critical for engaging visitors, as it contains the initial information and visual elements that users encounter, influencing their decision to continue browsing or leave the site.

Key points to remember

Key points to remember

  • First Impression is Key: The content above the fold makes the first impression on the website visitors, affecting their engagement and behavior.

  • Crucial for User Engagement: Placing key messages, calls to action, and engaging content above the fold can significantly increase user interaction and conversion rates.


  • Varies With Device: The fold's location varies across devices due to different screen sizes, making responsive design essential.


  • Load Time Matters: Content above the fold should load quickly to reduce bounce rates, as users are less likely to wait for slow-loading pages.


  • Balance is Essential: While important information should be above the fold, overcrowding can overwhelm users, highlighting the need for a balanced design.

Example of Use

Example of Use

  1. E-commerce Homepages: Showcasing featured products and promotions above the fold to capture user interest immediately upon arrival.


  2. News Websites: Placing breaking news or top stories above the fold ensures visitors see the most important content first.

Find and verify emails for free